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Trump-engraved rifle sparks outrage after Fox News ad debut

From Bibles to sneakers, Trump merch is booming—but this rifle’s Fox News ad has critics firing back. Why is it priced at $545.47?

In this image there are three toys holding gun, there is a white roof with lights, to the left of...
In this image there are three toys holding gun, there is a white roof with lights, to the left of the image there is a wall, towards the right of the image there is a wall, there are persons in the background.

Trump-engraved rifle sparks outrage after Fox News ad debut

A Trump-themed rifle has appeared in adverts on Fox News, sparking strong reactions online. The firearm, engraved with the former president’s likeness and a future inauguration date, is being sold by a Texas-based manufacturer. Meanwhile, other Trump-branded products—from Bibles to sneakers—are also on the market.

The rifle features Donald Trump’s profile, complete with his signature hairstyle, and bears the date '20 January 2025'—his hypothetical second inauguration. Priced at $545.47, it is produced by Bond Arms, a company that normally sells the same model for $645.47. The advert has aired on Fox News, though the gun is not an official Trump product.

The Trump-themed rifle is now available for purchase, alongside a growing list of merchandise tied to the former president. Online criticism has focused on the advert’s tone and timing. The product joins sneakers, Bibles, and other items in a market aimed at his political base.

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