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Trump lifts tariffs on coffee, beef, and fruit—will prices finally drop?

From pricier bananas to beef, Trump’s latest tariff rollback aims to ease grocery bills. But will it be enough to fix the affordability crisis voters are furious about?

In this image there are fruits in trays and there are price boards.
In this image there are fruits in trays and there are price boards.

Trump lifts tariffs on coffee, beef, and fruit—will prices finally drop?

President Donald Trump has announced exemptions for certain agricultural imports from a set of tariffs, including coffee, beef, and some fruit. This move, which came into effect in November 2025, is expected to have an impact on consumer prices, particularly for bananas which were previously 8% more expensive due to the tariffs.

The White House has been focusing on affordability issues, attributing them to the policies of former President Joe Biden. The recent off-year elections saw voters expressing their concerns about affordability, potentially influencing the decision to exempt these agricultural imports from tariffs.

US Trade Representative Jamieson Greer has stated that while these exemptions may not directly improve affordability, they could lead to price drops for certain products, such as those calculated using a mortgage calculator. However, economists generally agree that Trump's tariffs have not been helpful in improving affordability overall.

President Trump's decision to exempt certain agricultural imports from tariffs is part of a pattern traders have dubbed 'TACO', where the president reverses policies after facing unintended consequences. While consumers may see some price drops, such as for bananas, the overall impact on affordability remains uncertain.

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