Trump meme coin surges 11% after exclusive Mar-a-Lago luncheon announcement
The Official Trump meme coin (TRUMP) has seen a price surge after announcing a second exclusive luncheon at Mar-a-Lago. The event, open only to the top 297 token holders, will feature Donald Trump as the keynote speaker. This follows a similar gathering held earlier in the year, which drew regulatory scrutiny.
The luncheon is scheduled to take place at the same time as the White House Correspondents' Dinner. Only those who held TRUMP tokens between March 12 and April 10 will qualify, with eligibility determined by time-weighted holdings. Attendees must also pass a background check.
The top 29 holders will receive a private reception with Trump, adding to the event's exclusivity. This marks the second such gathering, following the first on February 15, 2026, in Palm Beach, Florida. That event was co-hosted by Justin Sun, founder of TRON, who invested $100 million in the coin and helped fund the occasion. Despite past attempts to boost interest in the meme coin through new ecosystem initiatives, its value has mostly declined since early 2025. However, the latest announcement triggered an 11% rally, with the token up over 8% in the past 24 hours. The first event had already attracted attention from lawmakers. Rep. Jamie Raskin launched a probe into potential foreign influence in TRUMP token purchases, raising concerns about the source of funds.
The second Mar-a-Lago luncheon has already lifted the TRUMP meme coin's price. With strict eligibility rules and high-profile participation, the event aims to strengthen engagement among major token holders. Regulatory questions from the first gathering, however, may still linger.
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