Tulum's Tourism Crisis: Hotel Occupancy Plummets to 49.2% as Stakeholders Call for Action
Tulum, once a bustling Mexican tourist destination, is grappling with a severe hotel occupancy crisis. Rates have plummeted to 49.2% in early October 2025, with stakeholders calling for urgent action to restore its reputation as an affordable and welcoming destination for both domestic and international travelers.
Social media videos paint a stark contrast to Tulum's usual bustling scenes, showing empty streets, closed restaurants, and deserted beaches. The economic impact is widespread, with many small businesses reporting losses and some forced to close temporarily. Excessive pricing and poor customer service are identified as contributing factors to the downturn. Tourism experts warn that without swift action, Tulum risks long-term damage to its brand and appeal.
Local businesses, including hotels, restaurants, and transportation services, are facing a sharp decline in customer traffic. The occupancy rate has dropped significantly from the 77.7% recorded earlier in the year. Mayor Diego Castañón Trejo has acknowledged the crisis and is working with the hospitality sector to lower rates and improve service standards.
Stakeholders are united in their call for transparent pricing, better regulation, and improved customer service to reverse the trend in Tulum's tourism industry. The goal is to restore Tulum's reputation as an affordable and welcoming destination, ensuring its long-term sustainability.
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