TV Execs Turn to Rural, Red States for Fresh Representation

After years of feeling underrepresented, rural and red state America is finally getting its moment in the spotlight. Recent shows like 'Yellowstone' and 'Ozark' are proving that there's an appetite for stories set in these communities.

, and Administrator

2025 October 19 . 6:02 PM

1 min read

This picture is clicked outside. In the center we can see a yellow color bus and we can see the... — This picture is clicked outside. In the center we can see a yellow color bus and we can see the text on the bus. On the left we can see the green grass, house, white color fence, plant and trees. In the background we can see the sky and cables.

TV Execs Turn to Rural, Red States for Fresh Representation

Television executives are taking a fresh look at rural and red state America, aiming to better represent these communities on screen. This shift comes in response to viewers feeling underrepresented and a reevaluation sparked by the 2016 election.

Shows like 'The Conners' and Taylor Sheridan's 'Yellowstone' and 'Landman' are set in rural areas and appeal to 'MAGA-friendly' viewers. Sheridan's work, in particular, has found commercial success, celebrating a 'bygone era' while some critics argue it overlooks its inequities.

This new approach signals a deeper understanding of rural and red state America's themes and geography. Recent series, such as those set in rural Pennsylvania and urban Oklahoma, are taking a different tack at storytelling. Meanwhile, coastal-based shows like 'The Studio', 'And Just Like That...', and 'Euphoria' have faced criticism for not adequately representing these communities.

The shift in television representation is notable, with shows like 'Yellowstone' and 'Ozark' gaining popularity for their unique storytelling set in rural America. However, more creative portrayals of rural and red state stories are needed to fully address the diversity of American experiences.