Ignite Your Business Journey — **Stay Safe in the Skies**

UK's new Hospitality Sector Council aims to revive pandemic-hit industry

A powerhouse team of industry leaders unites to rebuild UK hospitality. Can this 'Avengers Assemble' moment transform the sector's future?

, and Administrator

2026 May 24 . 2:02 PM

1 min read

The image shows a graph depicting the number of businesses in the U.S. who have been affected by... — The image shows a graph depicting the number of businesses in the U.S. who have been affected by the COVID-19 pandemic, with the text indicating that the economy is recovering from the pandemic. The graph is divided into two sections, one for recovery and one for economic recovery, and each section is further divided into subsections, each representing a different industry. The text on the left side of the image provides further information about the data, such as the total number of companies affected and the total economic recovery.

UK's new Hospitality Sector Council aims to revive pandemic-hit industry

A new Hospitality Sector Council has launched to support the UK’s recovery and growth in the industry. Co-chaired by small business minister Paul Scully and entrepreneur Karen Jones, the group aims to turn government plans into action. Scully described the move as a pivotal moment for hospitality, comparing it to an 'Avengers Assemble' for the sector. The council brings together key figures from across the industry. Members include UK Hospitality CEO Kate Nicholls, Nando’s UK & Ireland chief Colin Hill, and Mowgli founder Nisha Katona. Their goal is to shape a world-class hospitality sector by addressing challenges and fostering resilience.

Karen Jones, co-chair and Prezzo chair, stressed the importance of people and teams in driving success. She expressed pride in leading the council alongside Minister Scully. The group will focus on helping businesses reopen, recover, and adapt after the pandemic’s impact. Paul Scully highlighted the industry’s creativity and resourcefulness during lockdowns. The council’s work will align with the government’s Hospitality Strategy, ensuring the sector has the tools to thrive.

The Hospitality Sector Council will provide targeted support to firms still recovering from pandemic disruptions. Its formation marks a coordinated effort between industry leaders and government to build a stronger future. The initiative aims to deliver practical solutions for long-term growth and stability.