Unibet Introduces Campaign Focused on Cardiovascular Health Education

In a commendable initiative, online gambling company Unibet is leveraging its platform to promote responsible living and improve health awareness, particularly in the realm of heart health. The campaign, aptly named "Follow Your Heart," is making waves in various sports events, including the Tour of Antalya and Tour de Tietema.

The "Follow Your Heart" campaign at the Tour of Antalya aims to educate the public about lifesaving skills, with a particular focus on heart health. The TDT-Unibet team, adorned with a unique jersey bearing 'Follow Your Heart' on the chest, hearts on the sleeves, and the eight lifesaving skills forming a heart on the back, is at the forefront of this educational drive.

Bas Tietema, one of the owners of Tour de Tietema, has taken a personal interest in the campaign. Acknowledging the impact of heart problems in cycling and beyond, Tietema aims to follow his heart in everything he does. He has noticed the rising prevalence of heart problems within the cycling world and emphasizes that not everyone knows how to act when something goes wrong.

In collaboration with Unibet, the Tour de Tietema team is using their reach to draw attention to this critical issue. The campaign utilizes the reach of Tour de Tietema to educate the public about lifesaving skills related to heart health.

The AR (Augmented Reality) experience at the heart of the campaign showcases digital versions of team owners Bas Tietema, Devin van der Wiel, and Josse Wester, guiding users through an eight-step process of lifesaving resuscitation. The exact steps of the AR experience for the TDT-Unibet campaign have not been publicly detailed, but it is clear that the goal is to enhance survival rates by educating the team's followers and the broader public in the Netherlands and Belgium on lifesaving skills.

This initiative is an extension of Unibet's previous efforts to raise awareness for the eight lifesaving skills. Dennis Marien, General Manager Belgium, Kindred Group, has previously raised awareness for these skills with Club Bruges. Lennart Kessels, General Manager Netherlands, Kindred Group, is also involved in the campaign.

By collaborating with sports teams and events, Unibet is not only reinforcing its commitment to social engagement but also inspiring its audience to take action. The "Follow Your Heart" campaign is a testament to Unibet's dedication to promoting health awareness and fostering a culture of responsibility.

Unibet, an online gambling company, is utilizing its platform to advocate for responsible living and boost health awareness, specifically targeting heart health.
The "Follow Your Heart" campaign has gained attention in various sports tournaments such as the Tour of Antalya and Tour de Tietema.
In the Tour of Antalya, the primary objective of the campaign is to educate the public on lifesaving skills, giving special emphasis to heart health.
The TDT-Unibet team, identified by a jersey displaying 'Follow Your Heart' on the chest, hearts on the sleeves, and the eight lifesaving skills arranged as a heart on the back, leads the educational drive.
Bas Tietema, co-owner of Tour de Tietema, has personally invested in this campaign due to the widespread impact of heart issues in cycling and beyond.
Tietema intends to practice what he preaches, applying the principles of 'Follow Your Heart' to his daily life.
Tietema has observed a rising number of heart problems within the cycling community and highlights that not everyone possesses the knowledge to respond properly in an emergency.
Through its partnership with Unibet, the Tour de Tietema team is capitalizing on their audience reach to shed light on this crucial concern.
The 'Follow Your Heart' campaign leverages the Tour de Tietema's platform to enlighten the public about lifesaving skills related to heart health.
At the core of the campaign is an AR (Augmented Reality) experience that features virtual representations of team owners Bas Tietema, Devin van der Wiel, and Josse Wester guiding users step-by-step through lifesaving resuscitation processes.
Although the specific steps of the AR experience for the TDT-Unibet campaign have not been divulged, it is evident that the goal is to elevate survival rates by educating the team's followers and the public in the Netherlands and Belgium on lifesaving skills.
Unibet has earlier engaged in raising awareness for the eight lifesaving skills, with Dennis Marien, General Manager Belgium, Kindred Group, previously doing so with Club Bruges.
Lennart Kessels, General Manager Netherlands, Kindred Group, is also actively involved in the campaign.
By collaborating with sports teams and events, Unibet is not only confirming its dedication to social commitment but also encouraging its audience to take action.
The "Follow Your Heart" campaign serves as a demonstration of Unibet's resolve to promote health awareness and cultivate a culture of responsibility.
In addition to sports events, Unibet's endeavors to promote responsible living extend to various sectors such as science, technology, and mental health.
For instance, Unibet has shown interest in supporting initiatives in renewable energy sources and sustainable manufacturing practices.
The initiative also includes programs for improving mental health and understanding the importance of diversity and inclusion in the workplace.
Unibet has also been proactive in encouraging financial investments in areas like venture capital, real estate, and wealth management.
Furthermore, Unibet is a strong advocate for entrepreneurship and small businesses, providing resources and support for these endeavors.
In the realm of transportation, the company has expressed its support for the growth of electric vehicles and public transit systems.
Unibet's leadership extends to promoting leadership development programs and education in areas such as business, aviation, and careers.
The company's commitment to public well-being is exemplified by its support for health and wellness programs and fitness and exercise initiatives.
In the realm of retail, Unibet advocates for responsible and ethical sourcing, particularly in the areas of housing and the housing market.
Unibet's dedication to promoting financial literacy can be seen in its support for personal finance seminars and budgeting workshops.
Unibet's partnerships with banks and insurance companies, as well as its involvement in fintech, demonstrates its interest in the banking and insurance industry.
The company's focus on technology is evident in its exploration of gadgets and smartphones, seeking to develop innovative solutions for improving daily life.
Unibet's diverse portfolio also includes sponsorships of sports teams and events, such as football, baseball, hockey, golf, and various sports-betting leagues.
Through sports, Unibet aims to foster connections between different European leagues, creating a platform for collaboration and growth.