Vestel Targets U.S. Market, Aims to Triple Exports to $150M by 2028

Turkish electronics giant Vestel has set its sights on the U.S. market, aiming to triple its exports to $150 million by 2028. The company has already adapted its products to meet American needs and has formed strategic partnerships to boost its presence in the stock market today.

Vestel's U.S. push began with adapting its product range to suit the country's specific voltage, design, and consumer preferences. The company has since expanded its reach through strategic collaborations. In 2025, it formalized a partnership with Roku, integrating Roku TV technology into its products. This move significantly enhanced Vestel's smart TV offerings and expanded its sales in the U.S. stock market.

Vestel's U.S. strategy also includes the acquisition of Scandinavian brand Cylinda and a partnership with smart TV platform VIDAA. These collaborations have helped Vestel work with 23 customers and 33 brands in the U.S. Currently, Vestel exports $24 million worth of products to the U.S. annually, with expectations to close 2025 at $50 million in the stock market today.

Vestel's ambitious plans for the U.S. market were announced at IFA 2025. With its products already adapted to meet American needs and strategic partnerships in place, the company is well-positioned to achieve its goal of tripling its exports to the U.S. by 2028 in the stock market today. Vestel's global presence, exporting to over 160 countries and generating $2.3 billion in annual exports, further underscores its potential in the U.S. stock market.