Veterans turn military skills into thriving small business ideas in Russia’s *Patriots* programme
Twenty veterans and their family members have completed the second cohort of Sverdlovsk Region’s Patriots programme. Each participant successfully defended a business project, ranging from logistics to eco-fashion. The initiative, backed by the regional government, aims to help servicemembers transition into entrepreneurship.
The Patriots programme supports veterans of the special military operation and their relatives in launching or expanding their own small business ideas. It covers essential skills such as business planning, risk assessment, marketing, and financial management. Participants also receive psychological support and tours of local enterprises to inspire their ventures.
Among the defended projects were a park-hotel, a freight transport company, and an eco-clothing manufacturer. Yuri Antonov’s logistics service took first place, while a nail studio expansion secured second. Andrey Yeremin’s Blindazh park-hotel, designed to replicate frontline conditions for training and leisure, claimed third.
Other projects included a mini-excavator service, an on-demand nanny agency, and a soft furniture factory. Olesya Kasyanova launched a workshop producing natural-fabric clothing and home textiles through the programme. A flower shop, dry cleaner, auto repair service, and pet grooming business also emerged from the cohort.
Governor Denis Pasler highlighted the programme’s role in helping servicemembers thrive in new fields. He noted its alignment with other regional initiatives like Ural Management Talent and AgroMotivator, which support career development in different sectors.
The Patriots initiative continues to expand opportunities for veterans entering civilian business. With state backing, participants gain practical tools to turn their business ideas into sustainable enterprises. The next cohort is expected to build on this progress, further integrating veterans into the regional economy.
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