Viva.com and BlueStar Partner to Revolutionize European Commerce Tech
Viva.com and BlueStar have joined forces in a new strategic partnership aimed at transforming commerce solutions across Europe. The collaboration will combine payment technology with hardware distribution, offering businesses a streamlined approach to commerce enablement.
The partnership brings together Viva.com's unified payments and embedded finance platform with BlueStar's hardware and distribution expertise. This integration creates a single-source solution for merchants, independent software vendors (ISVs), and system integrators looking to simplify cross-border commerce.
BlueStar's experience in certified device distribution, staging, and lifecycle support will help reduce complexity for partners and customers. Meanwhile, Viva.com's software-first architecture ensures local compliance while providing access to banking and financing tools.
The combined offering will be demonstrated live at EuroShop 2026, taking place in Düsseldorf from February 22 to 26. Visitors will see real-world implementations across different merchant sectors and hardware setups. The goal is to help businesses accelerate their time-to-market and simplify deployment.
By merging Viva.com's payment and embedded finance capabilities with BlueStar's hardware portfolio, the partnership aims to deliver a complete commerce solution. This integrated stack is designed to meet the needs of merchants and ISVs seeking efficiency and scalability.
The collaboration between Viva.com and BlueStar will be officially showcased at EuroShop 2026. Merchants and ISVs attending the event will witness how the integrated solution works in practice. The partnership is set to provide a more efficient way for businesses to adopt and scale commerce technology across Europe.
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