We lost 2024 Election due to poor strategy - NPP's Ishaq Ibrahim
A senior member of the New Patriotic Party (NPP) has spoken out about the party’s defeat in Ghana’s 2024 elections. Ishaq Ibrahim, part of the NPP’s legal team, blamed the loss on poor campaign strategy and internal weaknesses rather than the abilities of its candidate, Dr. Mahamudu Bawumia. He urged party members to reflect on these issues as they prepare for future contests.
Ibrahim pointed to several key problems during the election campaign. He criticised the NPP’s slogan, ‘breaking the eight’, calling it unrealistic and burdensome for Dr. Bawumia. The party also failed to highlight the candidate’s strengths effectively, despite his experience and qualifications.
The legal team member also argued that internal divisions and campaign errors played a bigger role in the defeat than external factors. He stressed that Dr. Bawumia remained a capable leader and should be backed for the 2028 race. Beyond the NPP’s struggles, Ibrahim claimed many Ghanaians were unhappy with the current administration under John Dramani Mahama. Rising living costs and increased tariffs were key concerns, he noted. He added that voters often favour consistency, pointing to Mahama’s political return as proof of this trend. Looking ahead, Ibrahim called for unity within the NPP. He asked members to avoid infighting and focus on learning from past mistakes to strengthen the party’s future prospects.
The NPP now faces the task of regrouping after its 2024 loss. Ibrahim’s remarks highlight the need for better campaign planning and a stronger focus on promoting its candidate. The party’s next steps will determine whether it can regain voter confidence by the 2028 election.
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