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Why ‘Think Like an Entrepreneur’ Fails to Build Employee Accountability

Forcing ‘entrepreneurial thinking’ backfires. A former VC’s surprising fix? Stronger teams, not incentives, unlock real employee responsibility.

In this image we can see a group of people standing on the stage. One person wearing the uniform is...
In this image we can see a group of people standing on the stage. One person wearing the uniform is holding a cap in his hand. One woman is wearing a white shirt. In the background, we can see a banner, speaker placed on the stand, curtains, a table, a screen on the wall.

Why ‘Think Like an Entrepreneur’ Fails to Build Employee Accountability

Many startup founders push their teams to 'think like entrepreneurs' in the hope of driving accountability. But this approach often fails to deliver the expected results. Julius Bachmann, a former venture capitalist and now CEO coach for scale-ups, argues that a different strategy is needed to solve the problem of employees not taking ownership.

Bachmann, who founded Bachmann Catalyst, has spent years working with startup leaders. He noticed a recurring issue: even when companies introduce individual incentives, employees still avoid taking full responsibility. The traditional method of encouraging entrepreneurial thinking rarely works as intended.

Bachmann’s work highlights a key insight for growing companies: ownership doesn’t come from individual pressure but from stronger team bonds. Startups that invest in team relationships may see better results than those relying on traditional motivational tactics. His coaching continues to help leaders rethink how they build accountability in their teams.

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