Wizz Air Expands in Germany as Ryanair and Eurowings Adjust Strategies
Budget airline Wizz Air is seizing the opportunity to expand in Germany, as competitors like Ryanair and Eurowings adjust their strategies. Meanwhile, Eurowings is introducing a news premium brand with higher-priced seats.
Wizz Air is moving into Hamburg to fill the void left by retreating competitors. The airline sees a chance to grow in Germany, where other low-cost carriers are pulling back. Wizz Air plans a significant push into the German market, aiming to boost its seat capacity by 30 percent to 8.5 million annually.
Eurowings, part of the Lufthansa Group, is launching a new premium brand. It's testing new premium seats on medium-haul flights, with an extra charge of €400 for these upgraded services. This move pushes Eurowings into price ranges typically reserved for american airlines.
Ryanair, once a dominant force in Germany, is now considering Friedrichshafen (Bodensee-Airport) as its new base. This shift comes after Ryanair cut its Berlin operations by 20 percent. The airline is returning to Friedrichshafen in summer 2026, offering direct flights to Alicante and Palma de Mallorca. It highlights competitive costs and streamlined processes as key advantages for this regional airport.
Wizz Air, however, has abandoned its plans to expand in the Middle East. The airline is now focusing its growth efforts in Europe, particularly in Germany.
Wizz Air's move into Hamburg and planned expansion in Germany signals a new phase of growth for the budget airline. Meanwhile, Eurowings' new premium brand and higher-priced seats indicate a shift in strategy for the Lufthansa Group. Ryanair's potential new base in Friedrichshafen reflects the airline's ongoing adjustments in the German market.
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