Skip to content

WOLF Expands Across Asia with New Teams and Design Shanghai Debut

From Hong Kong to Shanghai, WOLF is redefining luxury with local roots. Meet the team and explore their tech-meets-craftsmanship vision this March.

The image shows a Polo Ralph Lauren clothing store in New York City. There are clothes on hangers,...
The image shows a Polo Ralph Lauren clothing store in New York City. There are clothes on hangers, a table with clothes on it, a board with text, lights on the ceiling, and a wall in the background.

WOLF Expands Across Asia with New Teams and Design Shanghai Debut

Luxury brand WOLF is expanding its reach across Asia with a stronger local presence. The company plans to build deeper ties with partners and collectors in the region through new appointments and high-profile events.

WOLF will take part in Design Shanghai from March 19 to 22, 2026. The event will highlight the brand's latest collections, though specific details about new products remain undisclosed. These upcoming designs will blend cutting-edge technology with classic craftsmanship.

The company is also assembling a dedicated team in Hong Kong and appointing local agents across Asia. This move aims to strengthen connections with customers and industry partners. CEO Simon Wolf will be available for exclusive interviews during the expansion.

WOLF's global sales teams will engage with clients at key trade shows in the region. These events will serve as platforms to introduce the brand's heritage and newest innovations.

The expansion marks WOLF's growing focus on Asia as a vital market. By establishing local teams and showcasing new collections, the brand is positioning itself for long-term growth. The upcoming trade shows will provide direct access to the brand's latest offerings.

Read also:

Latest