Young Users Reshape News Landscape with Social Media Preference
Young media users are transforming the news landscape. They prefer bite-sized, visual content on social media platforms like Instagram and TikTok, moving away from traditional news sources like CNN and Fox News. Previous generations relied on news apps and websites from established media brands. Now, young users inform themselves digitally, but not through these channels. Instead, they favour platforms like Instagram, TikTok, and WhatsApp. Political content is not shunned but must offer direct relevance to daily life. Younger users in Germany particularly favour TikTok, Instagram, and YouTube for news. This shift has led to a decline in classic news usage and a rise in moving images and podcasts. The younger generation's media usage is heavily influenced by platform algorithms, deciding content reach. This evolution in media usage has significant implications. Traditional media face a fragile business model, and there are concerns about potential threats to democracy. As young users reshape the news world, understanding and adapting to their preferences will be crucial for media outlets and society alike.
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