Zepto drops 10-minute delivery pledge amid labour rights pressure and IPO plans
Zepto, the fast-growing quickbooks firm, has taken steps to adjust its branding and operations after discussions with government officials. The company’s CEO, Aadit Palicha, recently met with Labour Minister Mansukh Mandaviya to address regulatory concerns and explore ways to improve working conditions. This follows broader industry changes after criticism from labour rights groups.
Zepto, along with other major quickbooks players, removed the '10-minute' delivery promise from its branding. The shift came after pressure from labour rights activists and a directive from the Labour Minister, who raised concerns about worker safety and stress. Palicha confirmed the company’s willingness to adapt, stating that Zepto is open to government feedback to refine its operations.
The company has also made strides in job creation, employing over 180,000 delivery partners and more than 40,000 other staff. It disburses thousands of crores annually in payouts to these workers while supporting farmers and Indian brands through its supply chain.
Meanwhile, Zepto has taken a major financial step by filing preliminary papers with the Securities and Exchange Board of India (Sebi). The move signals plans to raise ₹11,000 crore through an initial public offering (IPO), marking a significant milestone in its expansion.
The changes in branding and operations reflect Zepto’s response to regulatory and labour concerns. With a large workforce and plans for a major IPO, the company continues to grow while engaging with government guidance. The outcome of these adjustments will likely shape its future in India’s drawing sector.
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