Axel Arigato Hits €93M Revenue with Bold Leadership Shake-Up
A graduate in business administration from ESCP Business School in Paris, Serrant began his career in 1994 as sales director at Mars, a French food company, holding the position for over thirteen years. In 2016, he was recruited by Adidas as general manager in Brazil, later moving to Japan in 2019 as vice president and general manager for Southeast Asia. A year later, in 2020, he was appointed general manager of Adidas for the Asia-Pacific region.
Serrant announced his new role at the brand today via LinkedIn. The restructuring of Axel Arigato's executive leadership marks a new phase for the company. After years focused on international expansion—with over fifteen standalone stores in cities like London, Paris, Berlin, Dubai, and New York—the firm has been forced to adjust its strategy to curb operational losses caused by shrinking margins.
Axel Arigato's revenue is reported to have exceeded 1 billion Swedish kronor (€93 million) by the end of 2024.
The brand, which reportedly surpassed 1 billion Swedish kronor (€93 million) in revenue by the close of 2024, operates more than ten flagship stores across six countries and maintains a network of over 250 global retail points.
In Spain, Axel Arigato sells through multi-brand retailers, including El Corte Inglés, Si vas descalzo, and Frank Store, as well as its own e-commerce platform.
In mid-2024, Max Svärdh, the company's co-founder, left the group and his role as creative director, succeeded by designer Jens Werner. At that time, Albin Johansson, Axel Arigato's other co-founder, retained his position as CEO, while private equity firm Eurazeo—having acquired a majority stake in 2020—remained a key shareholder.
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