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Adyen snaps up Talon One in €750M deal to boost loyalty tech

A €750M bet on the future of promotions and rewards. How Adyen's latest acquisition redefines loyalty tech for retailers, travel, and e-commerce.

The image shows the logo of the Berlin Finance Initiative, which consists of a white background...
The image shows the logo of the Berlin Finance Initiative, which consists of a white background with the words "Berlin Finance Initiative" written in bold black font. The logo is composed of a blue circle with a white outline and a white "B" in the center, surrounded by a white ring with a blue and white checkered pattern.

Adyen snaps up Talon One in €750M deal to boost loyalty tech

One of the largest deals in Germany's startup scene has been finalized: Berlin-based Talon One is being acquired by Dutch payment services provider Adyen for approximately €750 million. For co-founder Christoph Gerber, this marks his second major blockbuster exit.

Founded in 2015 by Gerber and Sebastian Haas, the company specializes in software that allows businesses to centrally manage discount campaigns, vouchers, and loyalty programs. According to the firm, more than 300 companies worldwide now use its platform.

This isn't Gerber's first high-profile sale: He previously helped build Lieferando, which was sold to rival Takeaway in 2014. Following the latest deal, both founders are expected to remain with the company.

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