EveryMatrix executive's sexist and racist LinkedIn rant triggers industry fury
Mark Schmidt, the Managing Director for Africa at EveryMatrix, has sparked widespread outrage after making controversial remarks on LinkedIn. His comments targeted African B2B sales professionals and women in the gaming industry, leading to sharp criticism and calls for accountability.
The backlash prompted an internal investigation by EveryMatrix, while Schmidt later issued a video apology on the same platform.
Schmidt’s original post included dismissive claims about African sales professionals, calling most of them 'pretty useless' and suggesting his daughters would 'eat them up'. He also shared a set of patronising 'rules' for women attempting to enter the industry, advising them to avoid polyester clothing and 'fake' designer items.
The remarks quickly drew condemnation. The African Lottery and Gaming Association (ALGA) released a statement slamming the comments as degrading, elitist, and sexist. Niko Mannino, CEO of PlaylogiQ, criticised the normalisation of condescending attitudes toward women in gaming. Many industry figures described the post as disrespectful to both African professionals and women. EveryMatrix responded by distancing itself from Schmidt’s statements and launching an internal review. Meanwhile, Schmidt posted a video apology on LinkedIn, acknowledging the offence caused. However, reactions to his apology remained mixed, with some dismissing it as mere 'damage control' rather than a sincere effort to take responsibility.
The controversy has put EveryMatrix under scrutiny, with the company now conducting an internal investigation. Schmidt’s apology has done little to quell criticism, leaving questions about potential consequences for his role. The incident has also reignited discussions about respect and professionalism in the gaming and tech sectors.
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