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Wingstop UK soars with £400m deal and 20 new locations planned for 2025

A £400m private equity bet and 1,000 new jobs in nine months—how a US chicken chain conquered the UK. Now, Ireland is next on the menu.

The image shows a line graph on a white background with text that reads "M4 Money Stock Break...
The image shows a line graph on a white background with text that reads "M4 Money Stock Break Adjusted in the United Kingdom". The graph displays the inflation and consumer prices of the UK.

Wingstop UK soars with £400m deal and 20 new locations planned for 2025

Wingstop UK has seen rapid growth since its launch in 2018. The chicken wing chain, founded by Tom Grogan, Saul Lewin, Herman Sahota, and Paddy Bamford, opened its first store in London’s Cambridge Circus that same year. Now, after a record-breaking 2024, the company is planning further expansion across the UK and into Ireland. The brand’s first UK location debuted in late October 2018. By the end of 2024, Wingstop UK had grown to 57 sites, up from 42 the previous year. This expansion came alongside a major hiring push, with staff numbers rising from 1,230 to 2,216—adding 1,000 new jobs in just nine months.

2024 marked a transformational year for the business. Turnover climbed from £84.6m to £125m, while pre-tax profit surged from £3.5m to £13.1m. Despite inflationary pressures, the company maintained strong profitability.

In a significant move, Wingstop UK sold a majority stake to US private equity firm Sixth Street in a £400m deal by the end of 2024. Looking ahead, the chain plans to open at least 20 new UK locations in 2025. It also aims to enter the Republic of Ireland market for the first time next year. The company’s growth has been swift, with 57 UK locations now in operation. Plans for 2025 include further expansion, new jobs, and a push into Ireland. The £400m investment from Sixth Street signals confidence in Wingstop UK’s continued success.

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