Adidas hits $23.4 billion in 2024 revenue as footwear dominates global sales
Adidas AG has reported annual revenue of $23.4 billion for 2024. The sportswear giant continues to see strong growth across key product lines and regions. Footwear remains the company’s top revenue driver, while direct sales channels have expanded significantly in recent years. Footwear brought in the largest share of Adidas’ income, accounting for 54.7% of total sales in 2024. The division generated approximately $12.8 billion, reinforcing its position as the brand’s core segment. Apparel followed closely, contributing $8.9 billion—or 38.0% of revenues—driven by rising demand for athleisure products. Accessories and gear made up the remaining 7.3% of sales.
Regionally, Europe stayed ahead as Adidas’ biggest market, representing 35-38% of total sales. North America followed with 25-28%, while the Asia-Pacific region contributed 20-22%. Within Asia, China alone generated $2.8 billion, with India’s market projected to grow to $620 million by 2028. The company has also shifted its sales strategy. Direct-to-consumer channels now account for 42% of revenue, up from just 28% in 2019. This change reflects a broader push toward e-commerce and branded retail experiences.
Adidas’ 2024 results highlight the dominance of footwear and apparel in its business. The expansion of direct sales channels marks a key shift in how the brand reaches customers. With steady growth in Europe, North America, and Asia, the company maintains a strong global presence.
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