Found and Edyn Partner to Drive Locke's Digital Growth in Europe
Marketing agency Found has secured a six-figure partnership with Edyn, the hospitality group behind the Locke aparthotel brand. The deal will focus on boosting Locke’s digital growth through tailored SEO and PR campaigns. Both companies have highlighted the collaboration as a strategic move to strengthen brand visibility. Found, part of the Tomorrow Group alongside agencies Braidr and Disrupt, specialises in integrated digital marketing. The firm has previously worked with major hospitality names like Hand Picked Hotels, Ennismore, Clermont Hotel Group, and The Hoxton. Recently, it invested £1 million in audience insight technology to better track consumer behaviour.
The partnership comes as Edyn expands its Locke brand, having just opened Locke de Santa Joana in Lisbon. Plans for a Paris location are also underway, with an expected launch in early 2025. Found will support these efforts by refining Locke’s online presence and performance.
Florence Bundy, Found’s COO, expressed enthusiasm about the collaboration. Hinson Li, Edyn’s Head of Digital Acquisition, echoed this sentiment, stating confidence in Found’s ability to deliver measurable results. The agreement marks Found’s latest push into the hospitality sector, reinforcing its reputation for data-driven strategies. Locke’s upcoming Paris opening will be among the first projects to benefit from the new partnership. The focus remains on driving growth through targeted digital campaigns.
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