Found turns influencers' digital content into printed books and merch
A new service called Found is helping social media influencers turn their digital content into printed books and merchandise. Created by entrepreneur Nigel Watson and led by Managing Director Louise Stephenson, the scheme lets creators monetise their work without upfront costs. Found works with influencers who have large followings in areas like health, fitness, beauty, and wellbeing. To qualify, creators must have at least 50 recipes or pieces of content spread across their social platforms. Once approved, their material is transformed into printed books or digital downloads, which they can sell directly to followers.
The books are printed on demand, meaning no initial investment is required. Influencers earn 25% of every sale, while Found handles production and distribution. The company aims to have books ready within four weeks—a much quicker turnaround than traditional publishing. Beyond printing, Found also provides PR and marketing support to help influencers grow their audience. The service now includes branded merchandise, giving creators even more ways to generate revenue from their content. Found has already seen success with early clients. The team hopes more influencers will recognise the untapped potential in their existing material.
The scheme removes financial barriers for influencers looking to expand into print. By offering fast production, marketing support, and a share of sales, Found provides a straightforward route to monetisation. Creators in health, fitness, and beauty sectors can now turn their online content into physical products with ease.
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