German publishers unite to challenge digital platforms and reshape media politics
Publishers from across Germany gathered at the BDZV's annual congress, presenting a united front and a confident message. They discussed their role in the face of challenges like the EU's deforestation regulation and the rise of digital platforms. Notable attendees included Julia Becker from Funke and Stephanie von Unruh, the newest member of BDZV's male board.
The event marked the continuation of the 'Bündnis Zukunft Presse' initiative, launched in January 2025 with BDZV and MVFP. Publishers emphasized their role as 'enablers, not beggars', aiming to tackle politics head-on and address core media policy demands. Stephanie von Unruh advised the industry to 'stop throwing cushions' and 'tackle politics harder'.
In a significant move, the Nordwest media group is set to join the Madsack realm, reflecting a similar trend at the association level between BDZV and MVFP. This unity was further evident as publishers from BDZV, MVFP, public broadcasting, and private stations met to unite against 'the platforms' in a 'media war'.
Germany's publishers have traditionally faced an image problem in politics, often seen as 'moaners and complainers'. However, the congress showed a new determination, with some drawing parallels to Willy Brandt's era of unity. BDZV CEO Matthias Ditzen-Blanke proposed 'abolishing the separation between publisher and editorial' to foster a 'new narrative'.
The BDZV's annual congress ended with a clear message: Germany's publishers are united, determined, and ready to face challenges head-on. They aim to reshape their image in politics and foster a new narrative in the media landscape.
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