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Mediaplus Group hires Thomas Le Thierry to drive global expansion beyond Germany

A media veteran from Dentsu takes the helm at Mediaplus Group. Can his expertise transform the company's international ambitions?

The image shows a whiteboard with a diagram of a global network strategy written on it. The diagram...
The image shows a whiteboard with a diagram of a global network strategy written on it. The diagram is composed of several interconnected circles and arrows, each representing a different step in the global network. The text written on the whiteboard provides further details about the strategy, such as the objectives, strategies, and outcomes of each step.

Mediaplus Group hires Thomas Le Thierry to drive global expansion beyond Germany

Thomas Le Thierry is set to drive cross-border new business growth, working closely with local market leaders and the global team at Mediaplus Group, the Serviceplan subsidiary announced. "With Thomas, we gain an international and highly experienced leader who will help us unlock and expand multinational business opportunities beyond Germany," said Matthias Brüll, Global CEO of Mediaplus Group. "This is a strategic investment in our international expansion and aligns perfectly with our ambitions." The appointment reflects Mediaplus' evolving growth strategy, shifting from a primarily Germany-focused model toward a more globally coordinated approach.

"Joining Mediaplus Group at this stage in my career is especially motivating for three key reasons: the spirit, the model, and the timing," Le Thierry added. "The spirit is palpable—I'm becoming part of something beyond a traditional company, a kind of community with a clear strategic vision and a sustainable focus. As for the model, I'm convinced by the integrated way of working, which has been embedded from the start and will only grow in importance as AI continues to transform our industry. And the timing couldn't be better: we're entering a new era of independent communication solutions, where data and technology are rapidly reshaping the sector."

After his tenure at Dentsu, Le Thierry founded the consultancy ubiQuit. In addition to his role at agency brand Carat, he also served as Global President of Vizeum during his time at Dentsu.

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