Mercedes-Benz sells Berlin dealerships to UK's Global Auto Holdings
Mercedes-Benz has agreed to sell its dealerships in Berlin and Brandenburg to UK-based Global Auto Holdings (GAHL). The move follows a long-term strategy to offload its retail network, with previous sales dating back to 2022. The latest deal will impact around 1,100 employees at seven locations in the region.
The company first announced plans to sell its dealerships in early 2024. This latest transaction covers five outlets in Berlin and two in Brandenburg. It forms part of a wider shift, affecting roughly 8,000 workers across 80 German sites.
Mercedes-Benz has already sold several dealerships in recent years. In 2022, locations in Koblenz, Mainz, Dortmund, and Lübeck changed hands. The Neu-Ulm subsidiary was sold in mid-2023, marking the first major divestment under this strategy. The current deal remains subject to antitrust approval. If cleared, the sale is expected to complete by the end of 2024. GAHL, which already manages Mercedes-Benz dealerships in the UK and US, will take over operations once finalised. Earlier this summer, Mercedes-Benz reached an agreement with its central works council on key transition terms. This ensures a structured handover for employees affected by the change in ownership.
The sale to GAHL will mark another step in Mercedes-Benz’s gradual exit from direct dealership ownership. Once approved, the transaction will see seven Berlin-Brandenburg locations transfer to the UK-based group. The process is set to conclude before the year’s end, pending regulatory checks.
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