Rimowa partners with GUT as its first luxury sector agency
Rimowa has appointed GUT as its new Global Agency of Record. The partnership marks GUT’s first major collaboration within the luxury sector. Work on the 2026 creative roadmap and inaugural campaign begins immediately. The new alliance will be based in Amsterdam, drawing on support from GUT’s wider global network. The agency will take charge of all aspects of Rimowa’s brand communication worldwide.
Rimowa sought an agency capable of strengthening its cultural legacy while engaging audiences across different markets. Emelie De Vitis, Senior Vice-President of Marketing & Product at Rimowa, highlighted GUT’s creative vision and strategic precision as key factors in the decision. Andrea Diquez, Global CEO at GUT, shared her enthusiasm for the partnership. The agency’s role will include shaping campaigns that align with Rimowa’s reputation for innovation and craftsmanship.
The collaboration kicks off with planning for the 2026 campaign. GUT’s Amsterdam team will lead the project, supported by the agency’s international offices. Rimowa aims to reinforce its global presence through this new creative direction.
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