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Snom names Calogero Giarrana as DACH Channel Manager to drive growth

A seasoned telecom leader steps in to reshape Snom's strategy. Can Giarrana's experience unlock new opportunities in the DACH region?

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Snom names Calogero Giarrana as DACH Channel Manager to drive growth

Snom has appointed Calogero Giarrana as its new Channel Manager for the DACH region. The company aims to strengthen its market position and deepen partnerships in German-speaking countries. Giarrana brings over 20 years of industry experience to the role. Before joining Snom, Giarrana worked at NT plus, Auerswald, and HFO Telecom (now Gamma). His background spans sales and strategic development in communication solutions. He now takes charge of expanding Snom’s partner network across Germany, Austria, and Switzerland.

Giarrana described the current phase of communication technology as an exciting transition. He praised Snom for its high-quality products and dedicated team. Fabio Albanini, Snom’s EMEA chief, welcomed the appointment, calling it a key step in reinforcing the company’s channel strategy.

Albanini highlighted Giarrana’s expertise as a major asset. The new channel manager will focus on driving growth and fostering stronger relationships with regional partners. Giarrana’s appointment comes as Snom looks to boost its presence in the DACH market. His role will centre on expanding the partner network and supporting strategic growth. The company expects his experience to bring fresh momentum to its regional operations.

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