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From Soviet Garage to Global Furniture Brand: The Rise of Papa Delayet

A teacher's passion for woodworking grew into a brand dominating Russian marketplaces. Now, with exports to Kazakhstan and Belarus, the next chapter begins. What started in a Soviet-era garage is now a furniture powerhouse—with even bigger ambitions ahead.

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1 min read
The image shows a laser cutting machine in a factory, with a wall on the right side and a few...
The image shows a laser cutting machine in a factory, with a wall on the right side and a few objects in the background. The laser is emitting a bright light, illuminating the area around it.

From Soviet Garage to Global Furniture Brand: The Rise of Papa Delayet

A decade ago, Alexander Ivanov began a small woodworking project with a laser cutter while working as a technical instructor. That side job has since grown into Papa Delayet ('Dad Makes It'), a thriving furniture business specialising in solid pine beds and sandboxes. The company now handles up to 90 orders a day on major Russian marketplaces and is expanding into international markets. Ivanov’s journey started in a modest workshop—a former auto repair garage where his father once worked during Soviet times. After leaving teaching, he turned his passion into a full-time business, focusing on quality and affordability.

In 2020, Ivanov ventured into exports by selling wooden construction sets on Alibaba. However, the platform brought challenges, including unfair competition that made sales unprofitable. Seeking better opportunities, he turned to the Export Support Center of the Republic of Komi, part of Russia’s *International Cooperation and Export* national project. With the centre’s help, Ivanov secured new deals with customers in Kazakhstan and Belarus. The company now aims to keep prices competitive while maintaining high standards for its export products. Looking ahead, Ivanov plans to expand into upholstered furniture, marking the next phase of growth for *Papa Delayet*.

The business has come a long way from a small workshop to a recognised brand in Russian marketplaces. With support from the Export Support Center, Ivanov’s company is now reaching buyers beyond Russia. The shift into upholstered furniture could further solidify its position in the furniture industry.

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