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Luna Calzados celebrates 30 years with 20% revenue growth and Mediterranean expansion plans

From a street market stall to a €19M empire—how one family's shoe business thrived. Now, they're eyeing new horizons while keeping prices down.

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1 min read
The image shows a store front with a sign that reads "aristocrazy" on it. Inside the store, there...
The image shows a store front with a sign that reads "aristocrazy" on it. Inside the store, there are mannequins wearing dresses, lights hanging from the ceiling, and various objects placed on the tables. On the left side of the image, there is a door and a board with some text on it, indicating that the store is located in Madrid, Spain.

Luna Calzados celebrates 30 years with 20% revenue growth and Mediterranean expansion plans

Luna Calzados, a family-run footwear retailer, has marked 30 years in business with steady growth and expansion. Founded in Mazarrón, Spain, the company now operates 25 stores across Murcia, Almería, and Alicante. Its latest financial results show a revenue of €19 million in 2025, up 20% from the previous year. The company began as a street market vendor but has since grown into a multi-brand retailer specialising in women’s shoes. Today, it sells through both physical stores and its own e-commerce site, which makes up around 15% of total sales. Luna Calzados also trades on six online marketplaces, broadening its reach.

In 2019, the business launched two in-house brands: Etika Urban Shoes and Armony. These lines are now stocked in 1,500 sales points across Europe. The company employs between 150 and 200 people, with its headquarters remaining in Mazarrón. Leadership rests with the second generation of the Morales family—siblings Raúl, Belén, and Silvia—who manage key areas of the business. Cristian Collado has served as CEO since 2022, overseeing three straight years of 20% revenue growth. Looking ahead, the company aims to make its shoes more affordable by reducing the average price by about 50 cents. For 2026, plans include consolidating growth and exploring expansion along the Mediterranean coast and the Levant region. The focus remains on sustainable development rather than rapid scaling.

Luna Calzados continues to grow under family ownership, with a mix of physical and digital sales driving revenue. The company’s 2025 results reflect a 20% increase, while future plans target accessibility and controlled expansion. Its in-house brands and retail network position it for further progress in the coming year.

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