Why This CEO Sold His Company for His Team, Not Profit
Bruno Mota, CEO and global vice president of Devoteam Portugal, once built his own company to gain independence. Years later, he chose to sell it—not for profit, but for the good of his team and the business. His story was recently shared on the podcast The CEO Is the Limit. Mota explained that letting go of his company was a difficult decision. He admitted losing strategic control was tough, even though he still works there today. When asked why he sold, his answer was clear: ‘It was better for the people and for the business.’
The podcast episode featuring his journey has become one of the most-listened-to discussions of the year. Until the end of 2025, *The CEO Is the Limit* will revisit these popular conversations, giving listeners another chance to hear Mota’s insights. His career path took him from founding a company for personal freedom to leading Devoteam Portugal. The podcast episode explores this shift, highlighting the balance between ambition and selflessness in leadership.
Mota’s choice to sell his business was driven by concern for others rather than personal gain. The podcast will replay his episode, along with other top conversations, through 2025. His experience remains a rare example of leadership where altruism guided a major decision.
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